toggle menu
ASPECT
Tecnología

Consumidor anónimo digital como el nuevo héroe del individuo

Se ha preguntado ¿porque el consumidor anónimo moderno será el héroe del individuo y vengador justiciero de las empresas mediocres? El crecimiento continuo ha empujado a muchas empresas a modelar su relación con el mercado basándose en datos, informes, estudios para servir a las masas a fin de que gasten más y exijan menos.

Afortunadamente para el individuo un nuevo justiciero ha arribado a la ciudad del consumo: el “consumidor anónimo” que gracias a la tecnología compara, busca, investiga, comenta y propone alternativas. Este consumidor, muy extrovertido por cierto, vino para devolver la individualidad al comprador, al cliente, al que busca satisfacer una necesidad.

Hay que recordar que los avances de la última década han modificado las relaciones humanas entre los individuos y los grupos a los que pertenecen, sobre todo con la enorme variedad de canales utilizados para enviar o recibir un mismo mensaje, la cual usamos indiscriminadamente a nuestro criterio según sea la situación.

Estos cambios tan vertiginosos han inundado nuestra vida diaria y muchas empresas no son capaces de adaptarse. Como individuos queremos algo simple, poder relacionarnos con las empresas de igual manera que lo hacemos en nuestro entorno, sin tener que adaptar el canal que usamos o los procesos en función de las limitaciones que esa empresa nos ofrece.

Observe estos puntos: Como una empresa puede ser con la ayuda del Héroe Anónimo:

Ofrecer la experiencia personalizada: No hay razón fundada para que una marca no pueda duplicar en un canal digital el encanto, la simpatía y cercanía que los clientes tienen cuando hablan en persona con una recepcionista o un cocinero experto. Extender la experiencia a través de Twitter con actualizaciones sobre tus sabores de temporada, tus postres favoritos o enviar un mensaje por WhatsApp cuando tienes disponible la nueva carta de vinos puede ser tan cercana, personalizada y frecuente como sea necesaria.

Alimente su comunidad: Incite a colegas a conectar entre ellos, bríndeles la capacidad de compartir ideas y aplicar los diseños que propongan. Ayude a los invitados a encontrar otros con desafíos similares, genere foros de discusión donde intercambiar y participar activamente. No solo provocará afinidad hacia la marca, además estará creando una fábrica de ideas e información que le serán de gran utilidad para desarrollar nuevas ofertas y comercialización.

Canalice todo a conversaciones útiles: Cualquier comentario, crítica, propuesta por más caótica o fuera de contexto puede iniciar enriquecedoras conversaciones. El compromiso crea lealtad y la lealtad es la clave para retener a tus clientes, pero nada genera más lealtad que el compromiso demostrado con acciones.

Un ejemplo específico es cuando cualquiera de nosotros recibe un mensaje de texto en el teléfono o una carta porque no hemos pagado la factura del mes pasado y cuando llamas al centro de atención no tienen ni idea de lo que te están hablando ¿le resulta familiar? Seguramente sí porque el servicio al cliente o no tiene acceso a los mensajes de SMS o las cartas de pagos son enviadas desde otra oficina o bien, el Chat que disponen en la web es solo para vender a nuevos clientes pero no tiene acceso a las cuentas de clientes existentes. ¡Qué frustrante resulta que nadie relevante pueda ayudarle o peor aún que nunca sea contestada su llamada de socorro!

Para demostrar el verdadero compromiso se tiene que estar dispuesto a hablar igual que sus clientes. La tecnología no puede ser el limitante según sea la necesidad. Se debe estar comprometido con la integración y la conexión de todas las conversaciones en una experiencia Omni- canal. Deje que sus clientes inicien la conversación en Twitter y continuar donde lo dejaron en el texto al mismo tiempo les da la opción fácil de llamar a un agente en cualquier momento durante la interacción. No existe un canal óptimo para todos los individuos ni todas las situaciones son idóneas para el mismo canal.

Lo único que debe ser consistente es la experiencia que el cliente tiene con una marca, pues más que nunca el individuo necesita regresar y para eso el consumidor anónimo usará todos sus poderes, sobre todo porque la participación activa del cliente con su marca es más importante que nunca.
Recuerde que camino hacia el nuevo modelo de compromiso con el cliente es indudable y la necesidad de adaptarse a los múltiples canales digitales ya no es opcional, es la norma. Con la ayuda del héroe anónimo la oportunidad de sorprender y deleitar a los clientes en estos canales es enorme.

Asier Bollar Acuriola
Director de Marketing de Aspect™ América Latina
http://es.aspect.com/Pages/default.aspx

400 Replies to “Consumidor anónimo digital como el nuevo héroe del individuo

  1. Pingback: viagra in usa
  2. Pingback: coupon for cialis
  3. Pingback: Buy cheap viagra
  4. Pingback: canadian cialis
  5. Pingback: cialis coupon cvs
  6. Pingback: pills for ed
  7. Pingback: men's ed pills
  8. E-commerce research paper writers are hard to come across them for those in need of E-commerce Essay Writing Services and trade and e-commerce writing services.

  9. Pingback: cvs pharmacy
  10. Pingback: pharmacy online
  11. Pingback: Buy cheap cialis
  12. Pingback: generic cialis
  13. Pingback: vardenafil pill
  14. Pingback: levitra 20 mg
  15. Pingback: cheap vardenafil
  16. Pingback: purchase viagra
  17. Pingback: slots online
  18. Pingback: cheap tadalafil
  19. Pingback: payday advance
  20. Pingback: payday advance
  21. Pingback: cialis internet
  22. Pingback: lizzie
  23. Pingback: cialis to buy
  24. Pingback: cialis to buy
  25. Pingback: cialis internet
  26. Pingback: generic cialis
  27. Pingback: best casino online
  28. Pingback: slots real money
  29. Pingback: online casinos usa
  30. Pingback: casino slots
  31. Pingback: herbal viagra
  32. Pingback: cheap viagra
  33. Pingback: tadalafil cialis
  34. Pingback: online casinos usa
  35. Pingback: cheap sildenafil
  36. Pingback: Viagra 25 mg uk
  37. Pingback: Viagra 200mg pills
  38. Pingback: Cialis 20mg cheap
  39. Pingback: cheap viagra
  40. Pingback: lasix 40mg otc
  41. Pingback: propecia 1mg pills
  42. Pingback: abilify 10mg price
  43. Pingback: cheap actos 15 mg
  44. Pingback: allegra 180mg usa
  45. Pingback: pharmacie en ligne
  46. Pingback: cialistodo.com
  47. Pingback: aricept 5mg coupon
  48. Pingback: avapro 150mg nz
  49. Pingback: benicar 20 mg usa
  50. Pingback: buy celebrex
  51. Pingback: claritin canada
  52. Pingback: buy viagra online
  53. Pingback: casino gambling
  54. Pingback: gambling casino
  55. Pingback: casinos online
  56. Pingback: real casino games
  57. Pingback: cheap ed pills
  58. Pingback: usaa car insurance
  59. Pingback: usaa car insurance
  60. Pingback: quick loans in sc
  61. Pingback: personal loans pa
  62. Pingback: web assign utah
  63. Pingback: write essay
  64. x4ZdQH You have mentioned very interesting points ! ps nice site. I just wish we knew a little less about his urethra and a little more about his arms sales to Iran. by Andrew A. Rooney.

  65. Pingback: cleocin australia
  66. Pingback: clomid 100 mg nz
  67. we are working with plastic kitchen faucets at household simply because they are very cheap and also you can quickly replace them if they broke

  68. I think that what you published made a ton of sense. However,

  69. Pingback: clozaril uk
  70. I really liked your blog article.Really looking forward to read more. Fantastic.

  71. wb77asia dice:

    Thanks again for the article post.Really thank you! Really Cool.

  72. This particular blog is without a doubt awesome and also amusing. I have found a lot of interesting stuff out of it. I ad love to visit it again soon. Thanks!

  73. Well I definitely enjoyed reading it. This article provided by you is very helpful for proper planning.

  74. Pingback: combivent pharmacy
  75. Really appreciate you sharing this blog post.Really looking forward to read more. Much obliged.

  76. Pingback: coreg otc
  77. Pingback: cheap coumadin
  78. Pingback: cozaar pharmacy
  79. Pingback: crestor pills
  80. I’а†ll right away grab your rss as I can not to find your e-mail subscription hyperlink or newsletter service. Do you have any? Please allow me know in order that I may just subscribe. Thanks.

  81. Pingback: Viagra 50 mg
  82. soin visage soin visage soin visage soin visage

  83. Wow, this article is good, my sister is analyzing such things, so I am going to inform her.

  84. Pingback: depakote 250mg otc
  85. Pingback: diamox pharmacy
  86. Major thanks for the article post.Much thanks again. Awesome.

  87. see source dice:

    Loving the information on this web site , you have done outstanding job on the articles.

  88. Really enjoyed this article.Really looking forward to read more. Fantastic.

  89. $OWL dice:

    I truly appreciate this article.Thanks Again. Will read on

  90. Pingback: order diltiazem
  91. Looking forward to reading more. Great post.Really thank you! Really Cool.

  92. Pingback: doxycycline uk
  93. Im thankful for the blog post.Really thank you! Keep writing.

  94. Pingback: cheapest elavil
  95. Pretty! This has been an extremely wonderful article. Thank you for supplying this info.

  96. Just what I was looking for, thanks for putting up.

  97. Really enjoyed this article.Thanks Again.

  98. Incredible! This blog looks just like my old one! It as on a totally different topic but it has pretty much the same page layout and design. Wonderful choice of colors!

  99. satta matka dice:

    Thanks-a-mundo for the article.Really thank you!

  100. Thank you for your blog article.Thanks Again. Great.

  101. Say, you got a nice article post.Thanks Again. Awesome.

  102. Pingback: etodolac cheap
  103. Pingback: flomax 0,4mg cheap
  104. Say, you got a nice blog article.Thanks Again. Fantastic.

  105. web site dice:

    Very good article post.Really thank you! Awesome.

  106. Bsd city dice:

    pretty beneficial material, overall I think this is really worth a bookmark, thanks

  107. Pingback: geodon for sale
  108. Way cool! Some extremely valid points! I appreciate you writing this post and also the rest of the website is also very good.

  109. Weho realtor dice:

    I simply could not leave your website before suggesting that I extremely enjoyed the standard info an individual supply to your guests? Is going to be again ceaselessly in order to inspect new posts.

  110. I really liked your article.Much thanks again. Will read on

  111. Produk QNET dice:

    you ave gotten an ideal weblog right here! would you like to make some invite posts on my weblog?

  112. Well I sincerely enjoyed studying it. This subject offered by you is very constructive for correct planning.

  113. You made some good points there. I looked on the net for more information about the issue and found most people will go along with your views on this web site.

  114. There is obviously a bunch to identify about this. I consider you made certain good points in features also.

  115. Pingback: imodium medication
  116. Weblink dice:

    Wow! This could be one of the most beneficial blogs we have ever come across on thesubject. Basically magnificent info! I am also a specialist in this topic so I can understand your effort.

  117. Just wanna comment that you have a very decent website , I enjoy the layout it really stands out.

  118. Svise dice:

    What as up to every body, it as my first visit of this blog; this blog carries awesome and truly fine information for visitors.

  119. Your style is really unique compared to other people I have read stuff from. I appreciate you for posting when you have the opportunity, Guess I all just bookmark this web site.

  120. Pingback: imuran pharmacy
  121. Pingback: indocin purchase
  122. Pingback: levaquin coupon
  123. Pingback: lopid medication
  124. Subsequent are a couple recommendations that will assist you in picking the greatest firm.

  125. to read more dice:

    Interesting blog! Is your theme custom made or did

  126. There is visibly a bunch to know about this. I feel you made some nice points in features also.

  127. facebook ads dice:

    You made some clear points there. I did a search on the subject and found most persons will agree with your website.

  128. Perfectly written subject matter, regards for information. Life is God as novel. Allow write it. by Isaac Bashevis Singer.

  129. optical shop dice:

    Wow, great blog article.Really looking forward to read more. Awesome.

  130. Really informative article.Really looking forward to read more. Really Great.

  131. Nice blog here! Also your website loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol

  132. Pingback: meclizine cheap
  133. Very good post. I am facing a few of these issues as well..

  134. The Sol City dice:

    is added I get four emails with the same comment.

  135. I truly appreciate this blog post.Much thanks again. Want more. here

  136. Way cool! Some very valid points! I appreciate you writing this

  137. What as up to all, since I am in fact eager of reading this web site as

  138. Pingback: micardis coupon
  139. Thank you for your post.Really thank you! Fantastic.

  140. What as up, I log on to your blogs daily. Your humoristic style is witty, keep it up!

  141. Pingback: mobic prices
  142. Thanks-a-mundo for the blog post.Really looking forward to read more. Really Great.

  143. Thanks so much for the blog post.Really looking forward to read more. Will read on

  144. this website dice:

    I similar to Your Write-up about Khmer Karaoke Celebrities

  145. Thanks for the post.Thanks Again. Really Cool.

  146. I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog page. I am sure my visitors will come across that really useful

  147. Pingback: periactin 4 mg nz
  148. This is one awesome blog article.Really looking forward to read more. Will read on

  149. Pingback: plaquenil tablet
  150. Pingback: prilosec pills
  151. Respect the blog you given.. indeed, investigation is having to pay off. Adoring the posting.. bless you My internet searching seem full.. thank you.

  152. Pingback: procardia usa
  153. more details dice:

    wow, awesome blog post.Much thanks again. Want more.

  154. Very neat article post.Much thanks again.

  155. This is very interesting, You are a very skilled blogger. I ave joined your feed and look forward to seeking more of your fantastic post. Also, I ave shared your web site in my social networks!

  156. My brother suggested I might like this website. He was totally right. This post truly made my day. You can not imagine simply how much time I had spent for this info! Thanks!

  157. Pingback: provigil generic
  158. This page definitely has all of the information I needed concerning this subject and didn at know who to ask.

  159. Very good info. Lucky me I discovered your blog by chance (stumbleupon). I ave book marked it for later!

  160. click here dice:

    Wohh just what I was looking for, thanks for putting up.

  161. you can also give your baby some antibacterial baby socks to ensure that your baby is always clean`

  162. Pingback: reglan 10 mg nz
  163. go to deal dice:

    Some really interesting info, well written and broadly speaking user genial.

  164. Very nice post. I definitely appreciate this site. Continue the good work!

  165. Pingback: cheap revatio
  166. Pingback: risperdal coupon
  167. Pingback: rogaine 5% tablets
  168. Pingback: seroquel cost
  169. Your style is unique compared to other people I have read stuff from. Thank you for posting when you ave got the opportunity, Guess I all just bookmark this blog.

  170. Looking forward to reading more. Great article post.

  171. Pingback: buy singulair
  172. Pingback: skelaxin otc
  173. Wow! Be grateful you! I for all time hunted to write proceeding my blog impressive comparable that. Bottle I take a part of your send to my website?

  174. The Silent Shard This may likely be fairly practical for many within your job opportunities I want to never only with my blogging site but

  175. Many thanks for sharing this good write-up. Very interesting ideas! (as always, btw)

  176. bola88 dice:

    Of course, what a fantastic site and revealing posts, I definitely will bookmark your website.Best Regards!

  177. Pingback: tenormin cost
  178. Thank you ever so for you post. Awesome.

  179. I’а†ve not too long ago started a weblog, the info you supply on this site has helped me considerably. Thanks for all your time & perform.

  180. Im grateful for the blog.Thanks Again. Cool.

  181. Thanks for sharing this excellent write-up. Very inspiring! (as always, btw)

  182. mansion bola dice:

    I will right away grab your rss as I can not find your email subscription link or newsletter service. Do you ave any? Please let me know in order that I could subscribe. Thanks.

  183. Look complex to more delivered agreeable from you!

  184. There as certainly a lot to learn about this issue. I like all of the points you ave made.

  185. Normally I don at read article on blogs, but I wish to say that this write-up very pressured me to take a look at and do so! Your writing taste has been amazed me. Thanks, quite nice article.

  186. Pingback: tricor price
  187. Time period may be the a lot of special tool to, so might be the organic options. Internet looking is definitely simplest way to preserve moment.

  188. You need to be a part of a contest for one of the most useful sites online. I am going to recommend this blog!

  189. Usually I don at read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing taste has been amazed me. Thank you, very nice article.

  190. Thank you for another excellent post. Where else could anybody get that kind of info in such a perfect way of writing? I have a presentation next week, and I am on the look for such info.

  191. mansion88 dice:

    Really informative blog post. Really Cool.

  192. Pingback: verapamil for sale
  193. Pingback: voltaren 50mg nz
  194. You can certainly see your enthusiasm in the work you write. The world hopes for more passionate writers like you who aren at afraid to say how they believe. At all times go after your heart.

  195. Nearly all of the opinions on this particular blog site dont make sense.

  196. These are actually enormous ideas in on the topic of blogging. You have touched some pleasant points here. Any way keep up wrinting.

  197. Network Advertising is naturally incredibly well-liked because it can earn you a lot of income inside a really short time frame..

  198. I truly appreciate this post. I?ve been looking all over for this! Thank goodness I found it on Bing. You ave made my day! Thx again

  199. There as noticeably a bundle to find out about this. I assume you made sure good factors in options also.

  200. Pingback: cost of zocor 5 mg
  201. You have made some really good points there. I checked on the web for additional information about the issue and found most individuals will go along with your views on this site.

  202. Wow! I cant believe I have found your weblog. Very helpful info.

  203. Pingback: zyloprim prices
  204. click here dice:

    I think this is a real great blog article.Really thank you! Will read on

  205. Pingback: zyprexa medication
  206. What a funny blog! I actually loved watching this humorous video with my relatives as well as with my colleagues.

  207. That is very fascinating, You are an overly professional blogger.

  208. Thank you ever so for you post.Really thank you! Will read on

  209. I think other site proprietors should take this web site as an model, very clean and fantastic user friendly style and design, as well as the content. You are an expert in this topic!

  210. Wow, great post.Much thanks again. Much obliged.

  211. That is a good tip particularly to those new to the blogosphere. Short but very accurate info Many thanks for sharing this one. A must read post!

  212. This is very interesting, You are a very skilled blogger. I ave joined your rss feed and look forward to seeking more of your fantastic post. Also, I have shared your website in my social networks!

  213. Muchos Gracias for your blog post.Thanks Again. Really Great.

  214. VPS dice:

    Thanks for some other excellent post. The place else may just anybody get that type of info in

  215. lost on everything. Would you recommend starting with a

  216. Pingback: pioglitazone uk
  217. You made some decent points there. I did a search on the topic and found most guys will consent with your website.

  218. I truly appreciate this blog article. Awesome.

  219. Thanks for sharing, this is a fantastic post.Really looking forward to read more. Want more.

  220. Wohh precisely what I was looking for, appreciate it for posting.

  221. overlapping. I just wanted to give you a quick heads up! Other then that,

  222. app for vr dice:

    I simply want to say I am new to blogging and actually savored your web site. More than likely I am going to bookmark your site. You surely have wonderful writings. Regards for revealing your blog.

  223. Pingback: meclizine tablets
  224. This blog is definitely interesting and also diverting. I have picked a bunch of useful tips out of this blog. I ad love to go back again and again. Thanks!

  225. San forex dice:

    pretty handy material, overall I believe this is really worth a bookmark, thanks

  226. dau tu forex dice:

    Wow! This can be one particular of the most beneficial blogs We ave ever arrive across on this subject. Basically Great. I am also an expert in this topic therefore I can understand your hard work.

  227. There as certainly a great deal to find out about this subject. I really like all of the points you made.

  228. You made some decent points there. I checked on the web for more information about the issue and found most individuals will go along with your views on this web site.

  229. My blog site is in the exact same niche as yours and my visitors would definitely benefit from some of the information you provide here.

  230. Is there any way you can remove people from that service?

  231. Wow, great blog.Thanks Again. Fantastic.

  232. read dice:

    Your style is unique in comparison to other folks I have read stuff from. I appreciate you for posting when you have the opportunity, Guess I will just bookmark this blog.

  233. That is a very good tip especially to those fresh to the blogosphere. Brief but very precise information Thanks for sharing this one. A must read post!

  234. Thanks again for the article.Thanks Again. Fantastic.

  235. Im thankful for the blog.Thanks Again. Great.

  236. Jet Set in Style with Esembles Collection

  237. You ave made some decent points there. I looked on the web for more information about the issue and found most individuals will go along with your views on this web site.

  238. It as really a great and useful piece of information. I am glad that you shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

  239. This site was how do I say it? Relevant!! Finally I have found something which helped me. Many thanks!

  240. is equally important because there are so many more high school julio jones youth jersey players in the

  241. local moving dice:

    Incredible story there. What happened after? Good luck!

  242. very few web sites that occur to be detailed beneath, from our point of view are undoubtedly very well worth checking out

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *