Una de las discusiones clave del momento es cómo conseguir que las empresas piensen y ejecuten más rápido. Aunque pueda parecer un reto de lo más tradicional, la verdad es que a medida que algunos competidores aceleran el ritmo de introducción de propuestas nuevas, el que no sigue el ritmo corre el riesgo de quedarse obsoleto en plazos mucho más cortos que antes. Estos competidores suelen ser las grandes tecnológicas, de USA o China fundamentalmente, y startups con fondos casi ilimitados.
El crecimiento de los fondos de Capital Riesgo de un 200% en los últimos 4 años ayuda a las pequeñas con una mayor disponibilidad de financiación y menor prisa por mostrar resultados a corto o salir a bolsa. Esta dinámica convierte a los grandes en más ávidos por crecer rápidamente, para sacar distancia, y a los más pequeños en más pacientes para crecer y acertar con lo que hacen.
Ambos tipos de empresa son iguales en una cosa: utilizan metodologías de trabajo y colaboración que les hacen más rápidos. Desing Thinking, Agile y Lean Startup nacen en este ámbito y acompañan a las empresas al crecer.
Para poder trabajar como ellos hay que matar algunas prácticas tradicionales de las empresas más conservadoras, que suelen ser las que más éxito han obtenido en el pasado:
Aprender a aprender, olvidando la vieja historia de que el jefe lo sabe todo. Uno de los problemas más graves está en el modelo mental de los líderes, que identifican que su visión del mundo sigue siendo vigente – les ha llevado hasta ahí – y que carecen de mecanismos efectivos para traer ideas nuevas potentes a la empresa.
Menos gurús y más grupos de innovación y una estrategia para aprender de forma continua puede ser una buena receta para este mal. Las estructuras con muchos niveles jerárquicos ayudan a este mal: los jefes están acostumbrados a que todo pase por ellos y no quieren renunciar.
Y al mismo tiempo esto les hace estar demasiado ocupados para pararse a reflexionar sobre lo que no saben y cómo aprenderlo. Una estrategia personal sobre cómo seguir aprendiendo al tiempo que se ejecuta es cada vez más importante. Una lista de fuentes, conferencias, asesores, empresarios de otras industrias con los que hablar es crítico.
Estructuras de decisión más ligeras y rápidas, evitando procesos complejos y llenos de comités y presentaciones. En el caso de que llegue una idea buena, conseguir ejecutarla en una empresa tradicional es un calvario. Si es un caso especial apoyado por el jefe puede funcionar, pero lo normal son meses y meses perdidos en presentaciones, comités o presupuestos.
Crear procesos efectivos para tener un “fast track” de ideas con las que ponerse al día, y mover la parte más moderna de la empresa alrededor de la experimentación – con muchas reglas, pero mucho más rápida y relajada que antes- suelen funcionar. Tener expertos internos en metodología y fiarse de los jefes de producto de verdad (sin presentaciones semanales ni montañas de informes) te da vidas extra.
Si utilizas las vidas extra para promover experimentos que combinen más y menos riesgo, como si fuese una cartera de inversión, consigues probar cosas con impacto a más y menos plazo. La palabra clave aquí es protección: cómo conseguir que los equipos que hacen cosas nuevas estén suficientemente protegidos de la cuenta de resultados actual, y suficientemente cercanos a la ejecución como para no perder de vista a los clientes.
Mirar menos hacia dentro y más hacia fuera, con una estrategia específica para seguir lo que pasa en el mercado. Si no lo haces bien, tus clientes contentos cada vez serán menos y mas despistados. Si montas proceso para hacer seguimiento de lo que está pasando, y tus equipos son suficientemente rápidos y con autonomía para probar cosas nuevas, tendrás en tu lista de “cosas que ya se hacer” la mayoría de lo que los más retrasados en la industria llaman disrupciones, y el juego será cómo escalarlo a tiempo y no cómo sobrevivir y cambiar todo lo que haces sin tiempo ni dinero suficiente.
La verdad es que en este juego de la velocidad todo el mundo tiene acceso a las reglas, pero es un poco como si fuera una receta de alta cocina: tienes los ingredientes, te compras los nuevos “cacharros” y aprendes a usarlos, pero para conseguir un buen sabor tienes que ser muy exquisito con los pasos y haber probado todo antes muy bien, que sea parte de lo que sabes hacer.
Así que si queremos crear empresas más agiles, va a tocar cambiar el “esto funciona seguro” por “vamos a hacer un experimento, y si funciona escalamos”. ¿Cuántos se apuntan?
Ricardo Pérez, profesor de IE UNIVERSITY.
KZWhIz Well I truly liked studying it. This tip offered by you is very effective for correct planning.
Within the occasion you can email myself by incorporating suggestions in how you have produced your web site search this brilliant, I ad personally have fun right here.
Thanks for sharing, this is a fantastic blog.Much thanks again. Will read on
It is really a nice and useful piece of info. IaаАабТТаЂааАабТТаБТm glad that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.
Im grateful for the article post.Really looking forward to read more. Will read on…
Major thanks for the blog. Much obliged.
You are my intake, I possess few web logs and sometimes run out from brand . Actions lie louder than words. by Carolyn Wells.
I used to be able to find good info from your blog posts.
Thanks for sharing, this is a fantastic blog.Much thanks again. Will read on
Thank you for helping out, excellent info.
Wow! Thank you! I continually wanted to write on my site something like that. Can I implement a portion of your post to my blog?
Thanks again for the article post.Much thanks again.
sarko carla divorce divorce par consentement mutuelle
Valued Personal Traits Hello, you used to write great, but the last several posts have been kinda boring I miss your great writings. Past few posts are just a bit out of track! come on!
Seriously.. thanks for starting this up. This web
You ave made some really good points there. I looked on the web for additional information about the issue and found most individuals will go along with your views on this website.
Nice post. Thanks for sharing this fantastic post with us. I enjoy at the time of reading this article. You have done a awesome job by sharing this post with us. Keep it up.
Keep up the superb piece of work, I read few posts on this web site and I believe that your blog is real interesting and contains sets of good info.
Thanks for the article, how may i make is so that We get a message whenever there is a new revise?
There is apparently a bundle to identify about this. I suppose you made some good points in features also.
that may be the finish of this post. Right here you
There as noticeably a bundle to learn about this. I assume you made sure nice points in features also.
This post is genuinely a fastidious one it assists
Thank you, I have recently been looking for information about this topic for ages and yours is the best I have discovered till now. But, what about the conclusion? Are you sure about the source?
Muchos Gracias for your blog post.Thanks Again. Really Cool.
There are definitely plenty of details like that to take into consideration. That is a nice point to deliver.
Im grateful for the blog.Really thank you! Much obliged.
Wow, that as what I was searching for, what a material! present here at this weblog, thanks admin of this web page.
Seriously.. many thanks for starting this up. This site is something that’s needed on the internet, someone with a little originality!
I really liked your article post.Really looking forward to read more.
Im obliged for the article post.Really thank you! Keep writing.
Seriously, such a important online site.|
Really informative blog post.Really looking forward to read more. Awesome.
wonderful points altogether, you simply received a logo new reader. What could you recommend in regards to your submit that you simply made some days ago? Any positive?
You made some good points there. I checked on the internet to learn more about the issue and found most people will go along with your views on this website.
There may be noticeably a bundle to know about this. I assume you made certain nice factors in options also.
Wow, great blog article.Really looking forward to read more. Great.
This website definitely has all the information and facts I wanted concerning this subject and didn at know who to ask.
wow, awesome article post.Really thank you! Awesome.
You ave made some really good points there. I checked on the internet to find out more about the issue and found most individuals will go along with your views on this website.
plumbing can actually be a hardwork specially if you usually are not very skillfull in undertaking residence plumbing::
Thanks for sharing this fine write-up. Very interesting ideas! (as always, btw)
This web site really has all the info I needed about this subject and didn at know who to ask.
Some truly good stuff on this internet website , I like it.
This is one awesome blog article.Really looking forward to read more. Keep writing.
I’аve recently started a web site, the info you offer on this web site has helped me tremendously. Thanks for all of your time & work.
This is my first time pay a quick visit at here and i am really impressed to read everthing at alone place.
Yahoo results While browsing Yahoo I discovered this page in the results and I didn at think it fit
Loving the information on this web site, you have done outstanding job on the articles.
Thanks so much for the blog post. Really Cool.
Woman of Alien Great do the job you ave carried out, this website is de facto interesting with amazing information. Time is God as method of preserving everything from occurring at once.
It seems too complex and very broad for me. I am having a look ahead on your subsequent post, I will try to get the dangle of it!
This is a good tip especially to those new to the blogosphere. Short but very precise info Many thanks for sharing this one. A must read post!
I wanted to thank you for this great article, I certainly loved each and every small bit of it. I ave bookmarked your internet site to look at the latest stuff you post.
Im no pro, but I consider you just crafted the best point. You certainly understand what youre talking about, and I can truly get behind that. Thanks for staying so upfront and so straightforward.
This blog is without a doubt cool and besides factual. I have found a lot of handy stuff out of this source. I ad love to visit it again soon. Cheers!
Loving the information on this site, you have done great job on the blog posts.
Muchos Gracias for your blog.Much thanks again. Cool.
Lastly, an issue that I am passionate about. I ave looked for data of this caliber for that previous various hrs. Your site is tremendously appreciated.
You produced some decent factors there. I looked on the internet for the dilemma and located most individuals will go along with together with your site.
Looking around I like to look in various places on the internet, often I will go to Digg and follow thru
Real superb information can be found on blog.
Normally I don at read post on blogs, however I would like to say that this write-up very forced me to take a look at and do so! Your writing taste has been amazed me. Thanks, very great post.
Say, you got a nice blog.Thanks Again. Great.
wonderful points altogether, you just won a new reader. What would you recommend about your post that you made some days ago? Any sure?
Much more people today need to read this and know this side of the story. I cant believe youre not more well-known considering that you undoubtedly have the gift.
Wow! Thank you! I constantly needed to write on my website something like that. Can I implement a part of your post to my site?
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher! Come on over and visit my site. Thanks =)
I value the blog post.Much thanks again. Awesome.
There is visibly a bunch to realize about this. I believe you made certain nice points in features also.
over it all at the minute but I have bookmarked it and also added your RSS
Normally I do not read article on blogs, but I would like to say that this write-up very compelled me to check out and do it! Your writing style has been surprised me. Thanks, very nice article.
Wow, great blog article.Thanks Again. Fantastic.
This is one awesome blog post.Thanks Again. Really Cool.
Wow! Thank you! I continually wanted to write on my site something like that. Can I implement a portion of your post to my website?
This unique blog is definitely educating as well as diverting. I have chosen many interesting stuff out of this blog. I ad love to visit it every once in a while. Cheers!
Wonderful blog! I found it while browsing on Yahoo News.
Usually I don at read article on blogs, but I would like to say that this write-up very pressured me to check out and do it! Your writing style has been amazed me. Thanks, very nice article.
There is evidently a bundle to know about this. I consider you made some good points in features also.
You made some clear points there. I looked on the internet for the subject matter and found most individuals will approve with your website.
Wow, marvelous blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is wonderful, let alone the content!
You made some decent points there. I looked on the internet for the subject matter and found most individuals will approve with your site.
Of course, what a fantastic website and revealing posts, I will bookmark your website.All the Best!
Thanks for great article. I read it with big pleasure. I look forward to the next article.
I really liked your article post.Much thanks again. Want more. anal creampie
You ave made some good points there. I checked on the web for more info about the issue and found most people will go along with your views on this website.
You have remarked very interesting details ! ps nice web site. We make ourselves a ladder out of our vices if we trample the vices themselves underfoot. by Saint Augustine.
Real good info can be found on website. Even if happiness forgets you a little bit, never completely forget about it. by Donald Robert Perry Marquis.
Pretty nice post. I just stumbled upon your weblog and wished to say that I ave really enjoyed browsing your blog posts. After all I all be subscribing to your feed and I hope you write again soon!
Lovely website! I am loving it!! Will come back again. I am bookmarking your feeds also
Major thankies for the blog. Really Cool.
I significantly appreciate your posts. Thank you
Some really nice and useful information on this internet site, likewise I conceive the pattern has got excellent features.
Thanks again for the article post.Really thank you! Great.
Wow! Thank you! I constantly wanted to write on my blog something like that. Can I include a part of your post to my blog?
Just Browsing While I was browsing yesterday I saw a great article concerning
Major thankies for the blog post.Really thank you! Great.
Whispering Misty So sorry you can expect to pass up the workshop!
This very blog is obviously educating and besides factual. I have picked up a lot of helpful tips out of this source. I ad love to visit it every once in a while. Thanks a lot!
Thank you for helping out, excellent info.
It as not that I want to duplicate your web-site, but I really like the pattern. Could you tell me which theme are you using? Or was it tailor made?
Wow! This could be one particular of the most helpful blogs We have ever arrive across on this subject. Basically Fantastic. I am also a specialist in this topic so I can understand your hard work.
Some genuinely select blog posts on this internet site , saved to fav.
This blog was how do I say it? Relevant!! Finally I ave found something which helped me. Thank you!
Wow! Thank you! I continually wanted to write on my website something like that. Can I include a part of your post to my blog?
I value the post.Much thanks again. Great.
Wow, marvelous blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is fantastic, let alone the content!
This web site is really a walk-through for all of the info you wanted about this and didnaаАабТТаЂааАабТТаБТt know who to ask. Glimpse here, and youaаАабТТаЂааАабТТаБТll definitely discover it.
very nice publish, i actually love this website, carry on it
Wow, wonderful blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, let alone the content!
Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is magnificent, as well as the content!
There as certainly a lot to learn about this subject. I love all the points you ave made.
Ridiculous story there. What occurred after? Good luck!
This is my first time pay a quick visit at here and i am in fact pleassant to read everthing at alone place.
Im thankful for the blog article.Thanks Again. Really Great.
Really appreciate you sharing this article post.Thanks Again. Will read on
Im grateful for the blog.Thanks Again. Cool.
This very blog is obviously educating and besides factual. I have picked up a lot of helpful tips out of this source. I ad love to visit it every once in a while. Thanks a lot!
There is certainly a great deal to know about this issue. I love all of the points you ave made.
That as in fact a good movie stated in this post about how to write a piece of writing, therefore i got clear idea from here.
I?аАТаЂаll right away grasp your rss as I can at find your email subscription link or e-newsletter service. Do you have any? Kindly let me know so that I may subscribe. Thanks.
Muchos Gracias for your blog article.Much thanks again. Will read on
You created various good points there. I did a search on the topic and discovered a lot of people will have the same opinion together with your weblog.
Im obliged for the article post.Thanks Again. Fantastic.
Really a nice post. Thx for this article
There as certainly a lot to learn about this subject. I really like all the points you have made.
the time to study or go to the material or internet sites we ave linked to below the
This web site certainly has all of the information I needed about this subject and didn at know who to ask.
I think this is a real great blog. Will read on
I value the blog post.Much thanks again. Awesome.
That is a great tip particularly to those fresh to the blogosphere.
Looking forward to reading more. Great blog article. Awesome.
into his role as head coach of the Pittsburgh click here to find out more did.
Wow, amazing weblog format! How long have you ever been running a blog for? you made running a blog glance easy. The full glance of your site is fantastic, let alone the content!
Yeah bookmaking this wasn at a risky conclusion outstanding post!.
It as actually very complicated in this active life to listen news on TV, thus I simply use world wide web for that reason, and get the newest news.
Well, I don at know if that as going to work for me, but definitely worked for you! Excellent post!
Very good article post.Much thanks again. Keep writing.
you are not sure if they really are the Search Engine Optimization Expert they say they are.
I think this is a real great post.Thanks Again. Fantastic. this site
Thank you for your article post.Thanks Again. Great.
It as not that I want to replicate your website, but I really like the style and design. Could you tell me which design are you using? Or was it custom made?
in accession capital to assert that I acquire in fact enjoyed account
Simply wanna input that you have a very decent site, I love the layout it really stands out.
to win the Superbowl. There as nothing better wholesale
Really enjoyed this article post.Much thanks again. Awesome.
You designed some decent points there. I looked over the net for the dilemma and located the majority of people goes as well as in addition to your web site.
This unique blog is no doubt educating as well as diverting. I have picked helluva helpful advices out of this amazing blog. I ad love to visit it again and again. Thanks a lot!
Thanks again for the blog article.Really looking forward to read more. Will read on
Very good info. Lucky me I ran across your blog by chance (stumbleupon). I have bookmarked it for later!
This particular blog is without a doubt educating as well as amusing. I have found many handy stuff out of this source. I ad love to go back again and again. Thanks!
Pretty! This was a really wonderful article. Many thanks for providing these details.