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Las aerolíneas aprietan el cinturón una vez más (a lo pasajeros)

Los planes de Ryanair de comenzar a cobrar por el equipaje de mano entre 6 y 10 euros a partir de noviembre en sus vuelos europeos  han vuelto a poner sobre la mesa el debate de los cargos extras que las aerolíneas cobran a sus pasajeros.

Una polémica que cuenta con dos ángulos. Por un lado está el tema legal que deberán decidir gobiernos y jueves, ya que algunos cargos aplicados podrían no ser legales en muchos países. Por otro la reacción de los viajeros que comienzan a mostrar señales de hartazgo antes estas políticas comercial que está convirtiendo los viajes en avión en un «pago a plazos».

Si la palabra de moda ahora en el sector del turismo es que se venden «experiencias», parece a la hora de viajar en avión, está dejó de ser positiva hace bastante tiempo (sobre todo en las low costs más agresivas).

Pero el anuncio de Ryanair, la aerolínea que marca tendencia en Europa, también ha tenido su réplica en los EEUU en las últimas semanas. United tiene previsto cobrar por los asientos de turista situados en la parte delantera del avión, Air Canada subirá el coste de facturar en bodega una primera maleta de 23 a 30 dólares, United lo subirá de 25 a 30 dólares, una cantidad similar a la subida que aplicará JetBue.

La excusa de las compañías aéreas en esta ocasión, como otras veces, es afrontar la subida de los precios del petróleo. Pero lo cierto es que, salvo excepciones, la bajada del precio del queroseno nunca supuso el descenso de estos cargos extras.

En América Latina, donde las low cost han revolucionado el mercado de los vuelos permitiendo a muchos más ciudadanos utilizar el avión y donde la propia Ryanair estuvo implicada en el lanzamiento de Viva Air (que pera en Colombia y Perú ) o Vivaaerobus (en México),  la situación, sin llegar a los extremos que se aplican en Europa, es la misma. Aumentan los cargos extras aplicados a los viajeros.

Solo en los EEUU las aerolíneas generan 4600 millones de dólares por el cobro de maletas facturas. Estos y otros cargos como la reserva de asientos, comidas , cambios de fechas  o upgrades  generan ya el 26,7% de los ingresos totales de las aerolíneas de EEUU. El año 2000 suponían solo el 10% y 2005 el 20%. A nivel global, las compañías generaron 82200 millones de dólares con estas tácticas, según IdeaWorks

Mientras las autoridades de defensa del consumidor y gobiernos estudian la legalidad, o no, de estas prácticas comerciales al viajero solo le queda utilizar una herramienta ara evitar sorpresa y pagos de ultima hora: la información. Como hemos podido comprobar en Trabber, donde nuestro objetivo es permitir al viajero una comparación de precios transparentes incluyendo para eso los cargos extras que una aerolínea puede aplicar al viajero, en no pocas ocasiones viajar en una aerolínea tradicional termina resultado más barato.

Y el cobro por seleccionar un asiento, incluso asientos normales sin espacio extra ni otro diferencial, o por facturar la primera maleta están entre los más irritantes para los viajeros. La paciencia de los viajeros podría estar llegando al limite, ya que según nuestro Barómetro Trabber de Cargos extras de 2018, el 96% de cliente opinan que cada año se aplican más cargos extras. ¿Qué ocurrirá si Ryanair empieza a cobrar entre 6 y 10 euros por viajar con una maleta en la cabina del avión.

Mientras las autoridades verifican la legalidad o no de estos cargos, la reacción de los viajeros a esta iniciativas es clave. American Airlines, por ejemplo, ha comenzado a ofrecer la posibilidad de llevar una maleta de forma gratuita ante la perdida de cliente. Doug Parker, Chied Executive de American, ya comentó a los analistas del sector que en Internet hay herramientas que permiten a los viajeros chequear estos coste, como motivo para anunciar que a partir del día 5 de septiembre flexibilizarán su política de equipaje en los vuelos internos de EEUU.



Oscar Frias.

CEO de Trabber.es

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